Moodboard
Process
Collected references such as vintage juice labels and defined tone
Illustrated a custom founder character to serve as the brand icon
Structured front and back panels for ingredient clarity and FDA alignment
Designed strawberry icons for messaging: no preservatives, no GMOs, no artificial ingredients
Problem
This project involved creating original packaging for a fictional strawberry lemonade brand. The goal was to establish a strong first impression through a visual system that communicates freshness, handcrafted quality, and family ownership. The design needed to stand out on shelves, convey trust, and reflect the product’s natural simplicity.
First Draft
Second Draft
Illustration
Solution
The final design combines bold illustration, clear messaging, and high-contrast type.
The mascot improves recognition and adds personality
Ingredient and nutrition info is clean and clearly framed
Back panel balances brand storytelling with regulatory detail
Icons reinforce transparency and product simplicity